Motel 180?

When was the last time you spent the night at a Motel 6? You might shiver at the thought, recalling cluttered and cramped spaces complete with floral print bedspreads and clapboard furniture. Hey, that's what you get at a budget hotel, right? Not anymore.
As part of the chain's "Phoenix Project," Motel 6 executives turned to British design firm Priestman Goode, whose previous projects have included airplane cabins for Virgin Atlantic and cruise ship rooms for Norweigan Cruise Lines. Harnessing their success with small spaces in the past, the firm was able to completely transform Motel 6 spaces from cheesy and cramped to sleek lined and modern, all without breaking the bank.
Motel 6 is hoping to appeal to newly cash-conscious travelers.  According to the feedback they've received from customers thus far, they're well on their way.


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Brian Swann
VCU Brandcenter / Creative Brand Management / 804-690-7048
www.brandcenter.vcu.edu / swannbr@gmail.com