Invent the Future

The top ten executives at Google respond to the question: "Where will the Internet take us in ten years?" The real question should be "Where will we take the Internet in ten years?" The really cool thing about the seemingly fantastical answers we're presented with is that some of them will actually come true within ten years, while others wont happen until after we're gone.
 Google leaders predict that in ten years the Internet will permeate our daily lives to the point where it will enable us to indulge in things such as web-based activated washing machines, consumer controlled content and advertising, and cell phones that will help us find lost personal items.
 Google's top execs have high hopes for reinventing the one thing that changed every aspect of our daily lives. Don't think they wont do it. They live by Alan Kay's quote: "The best way to predict the future is to invent it."
 If we want to create the future we have to think big, long term, and borderline unrealistic disruptive ideas. Remember watching black and white television with your family? Now you're using Skype to have a video conversation with a colleague on another continent.
 What if we took our imagination and created new mediums for art, media, working, and learning? Something along the lines of mass collaboration to paint something, produce a piece of music, or just have learning augmented into our brain?
 With time we will understand the web, software, and technology that we use less and less, but the level at which we will be able to interact with each other and go about our daily lives will be beyond our wildest dreams.

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Brian Swann
VCU Brandcenter / Creative Brand Management / 804-690-7048
www.brandcenter.vcu.edu / swannbr@gmail.com