There are few depictions of citizen journalism like the project taken on by My Morning Jacket, CurrentTV, and Lollapalooza last summer in Chicago. This video (part of a larger Current series called ALL EYES ON), was shot during a single song (Gideon) from multiple perspectives via mobile technology ranging from camcorders to RAZR phones.
The brilliance of this video lies not in the music (though the band is one of my favorites) but in the simple message that truth can only come by seeing the world through multiple screens. What a cool way to visually represent Play's "look at more stuff" mentality. Enjoy.
(and, yes Jenn, music does make all things more beautiful).
Awed By Multiple Views of My Favorite Band
Thursday, April 10, 2008
Posted by A. Martin at 5:12 PM
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8 comments:
This gives me hope around one of my pet peeves. I see the propensity of technology usage(particularly with the younger generations)being the equivalent of junk food: it's used a lot but with little nutritional value. As a recent member of facebook, it is stunning the drek that people feel compelled to share because they can share their lives immediately and constantly (for instance on their "walls) "I am tired" "I just bought a soda" and so on. Text messaging is no better on a whole. To see the collective use of handheld technology to create and collaborate towards a common goal, not just random, personal drivel, is inspiring.
One of the coolest things about this particular project is that they give credit in the corner. I even noticed a "Henry" from Richmond. Far too often open source efforts and other collaborative idea generation projects feel like a black hole that you shovel your ideas into. Someone in the ivory tower then evaluates them and chooses the best or the best combination for further development. Giving minor credit to those that contribute gives the sense that the effort was genuinely appreciated and I would bet that it encourages more engagement/participation in the future. Hmmmm....it's not unlike commenting on blog postings.
Ok, I'll chime in for the pesky younger generation and digital artist/techno geeks... this post is a masterful blend of two things that move people universally- music and personal experience. So brilliant.
Get beyond the elegant blend of raw footage, personal perspectives and a little fancy final cut pro editing-- what would happen if you could see regular things, like shopping malls or little league games, this way? Or take this to a conference format. How much more compelling is the message when there are 500 attendees shooting footage? How would your engagement and behavior change if you were asked to actively participate beyond the awkard Q&A sessions?
As always- good thinking from our friend Andre. Thanks buddy.
Hey coaches, maybe we need to think about using the disposable video camera as a tool to create a client-driven deliverable instead of just a LAMS tool?
I am all for it, Dave. Do you think our clients would edit it too? That would be sweet.
Love the idea of "normal" moments captured from multiple perspectives and disposable video...specially a conference. Hi Liz.
As for the disposable video, it adds enormous power to the LAMS methodology you work from. I go out and have a LAMS experience (great for me) and by videoing it you get to see how different/similar my view/process was to your own (great for the collective we and for the conversation that follows).
Prototype that one will ya.
Awesome. I love My Morning Jacket... they're playing in C-Ville on September 2nd.
Can't wait to see you guys in 3 weeks!
-Morgan
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