Why Play?

Strategy musings....

When I think about Play's positioning and what differentiates us, I sumarize the thoughts with the question, "Why Play?"

 

Here's why...

We bring an energy to our creative ideation process that is authentic, exceptional, sustained.

Our process - the 5 Steps - are simple, easy to comprehend and therefore easy to remember to do long after Play leaves.

We tell our clients what they need to hear and not necessarily what they want to hear.

Our consultants come from diverse backgrounds - we don't all come from business but from an understanding of business -  lending varied and fresh perspectives to business objectives.

We care about our clients. Genuinely. People defines who we are and who we love.

In any business objective - generating ideas, formulating strategies, changing a culture - we are concerned with the growth and prosperity of both our client's company and the people within it. How inspired are our clients' employees at work? How happy are our clients' consumers? We seek the connection between both.

We lead creative processes and we are creative minds.  Being at Play means thinking non-traditionally, critically, using multiple modalities.  We bring our minds and whole creative selves to every job.

 

I believe I can go on and on, but these are first blush responses.....

XOXO Team.