Lars Ulrich, Brad Wilk, Keith Moon, Chad Smith, Steven Adler, Travis Barker... rock band rhythm sections definitely get plenty of attention. And drums themselves have a place forever etched in human history: music, communication, ceremonies. The list goes on.
With something as iconic as a drum, how do you change your perspective? How can popular music's driving force have a new brand or reach a new audience? Cue Drum Corps International.
While not exactly Ozzfest, Drum Corps International's Championships have an annual audience of nearly 400,000 people, hundreds of participants ages 13-22, and bring in revenue streams for the the hosting city of at least $10 million a year.
So think about other iconic brands, products, services. How do you look at the same products and services differently? What niche audience are you missing? Where can you look for new revenue streams?
(These drums are the beloved property of Play's Sirdar Matt Erskine.)
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