Building an All-Star Company

A company that wants to win needs to act as a basketball team rather than a family. A CEO will fulfill his or her role better as a coach than a father. Loyal relationships are important, but camaraderie, purpose, and talented teammates who can play multiple positions are the key to bringing home a win. This mentality helps businesses implement a strategy of opportunistic offense and a tenacious defense.

Talented people are a scarce commodity. Or are they? Talent shortage can become a huge growth obstacle for your business. One of the best ways to recruit fresh, talented people is by encouraging them to be the ones to seek you out.

A great way for us to do this at Prophet and Play is to "build-the-buzz" using the books we've either published or are in the process of writing. These books are not only great informational and promotional materials to give out to clients, but they are a way to introduce ourselves to talented people with whom we otherwise wouldn't have had the chance to meet.  They can also be an effective way to target passive job seekers that are already happy at their job. Think of it as scouting another team's player.

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Brian Swann
VCU Brandcenter / Creative Brand Management / 804-690-7048
www.brandcenter.vcu.edu / swannbr@gmail.com