I found a pretty interesting article from Jean Aw, over at NotCot.com, that highlighted a speach by JJ Abrams (the guy that created TV shows like Lost, Alias and Felicity). He makes some great insights into what inspiration is and how it connects to his business. Practically a case story for some of our current thinking around the topic and how we want to deliver it.

In his TED talk,, JJ Abrams will tell you his story of this 15$ mystery box that his grandfather bought him, that he has still have yet to open… and he discusses the concepts of infinite possibility and the power of a sense of potential… how mystery is the catalyst for imagination… and that life altering moment where he realized the possibility that mystery is more important than knowledge… the difference between what you think you’re getting versus what you’re actually getting…