How to leverage urban myths: Go Green.

Wednesday, January 23, 2008


Love comes in all shapes and sizes. This year it's round and available in 16 ounce packaging. Mars Snackfoods is making a bold move with its traditional, family-friendly brand by putting packages of all-green M&M's on grocery store shelves as part of a Valentine's Day promotion. Look for marketing collateral starring that voluptuous vixen, Ms. Green, perpetuating the mythical connection between love and chocolate in a crunchy shell. More here.

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