The Call to Engage

LAMS: From the roof terrace of my hotel overlooking the Sea of Marmara you can hear the calls to prayer coming from the loudspeakers on the dozens of Mosques in the older part of the city. It sneaks up on you. You hear one imam start to call. Then another joins in. Then another. Soon there is a rising swirl of voices that all blend together. You can't NOT hear it. Inside or outside. It is a noise like I have never heard. It rattles the soul, as I imagine it is intended.

TAIH: How can a business reach every one of its employees at once with a message? Not email. Not voicemail. How can you reach out to everyone at once, viscerally, and make them feel the urgency? How can you do it five times per day?