recorded by David Warren.
Design Solutions.
Monday, August 13, 2007
Posted by Gekko at 2:31 PM
Labels: david warren, I.C.I stories
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Hello.
These are the raw musings of the Play and Prophet team. Uncut. Unedited. Hopefully inspiring.
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1 comments:
Great story, and very effective when used in conjunction with "Deconstruct/Reconstruct." To be able to find innovation in something as simple and seemingly finite as a nail is inspiring to client. They have no excuse for finding possibilities in subjects way more complex than a nail when faced with this story. The icing on the cake is that the insurance industry has changed to reflect the advances delivered by this nail. There is now an extra premium placed on home in hurricane zones that are NOT built using these nails. That's a transformative affect stemming from a relatively humble idea.
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