Brand positioning

In the midst of our brand positioning brainstorms...

WEBSITE
Brandchannel.com
This site is full of short articles about the trials and successes of major companies in changing their brand image.

CONCEPT
“Transumerism” TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible.* Hey, the past is, well, over, and the future is uncertain, so all that remains is the present, living for the 'now'. More great details and photographs at www.trendwatching.com

BOOK
Blink: The power of thinking without thinking By Malcolm Gladwell
Blurb: “Combine Blink with The Tipping Point and it’s obvious why Malcolm Gladwell is a star on the business conference speaking circuit. Drawing on numerous entertaining examples from Pepsi vs. Coke to speed dating to the quality of your marriage, Blink theorizes that decision making with a little information is often better than with a lot, reinforcing the old axiom of “going with your gut.”