Here’s an interesting piece on our new favorite toy. In addition to serving as a low-cost mechanism, the camera offers a compelling innovation story:
This past summer, the CVS drug chain launched a one-time use digital video camera, in partnership with a venture-backed company called Pure Digital Technologies. This same company had already launched a disposable digital still camera with CVS, so a 'disposable' video camera seems like a logical next step.
Beyond the camera itself, this story provides some valuable lessons to corporate innovators about thinking beyond the product to the entire use experience and the entire value chain. First, Pure Digital and CVS (along with several other retail partners of Pure Digital) have struck up a synergistic and mutually beneficial ecosystem of camera innovation. CVS gets early access to new technologies in low-cost digital technology for their consumer base and Pure Digital creates a strong retail relationship that allows it to focus on innovation rather than drumming up sales.
Check it out…http://venture2.typepad.com/innovationnet/business_model_innovation/index.html
Strum
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